60 days from now, your business can have a fully optimized evergreen funnel that turns high-intent leads into premium buyers... without requiring you to show up 24/7 to to create constant social media content. By the time we're done, you’ll have a system that builds trust, delivers value, and drives consistent sales, all while getting paid to grow your audience with buyers who are ready to invest.
-they said
At some point, you had a moment where you realized you were like... *really* good at what you do – so good you knew you could get paid for it.
And then you heard that running an online business was the fast track to freedom.
No income cap. No office. No boss. No scheduled hours. No trading time for money. Just a great offer, a smart strategy, and the ability to work from anywhere (preferably somewhere with strong wifi and a decent latte selection).
So, you did what made sense: you turned it into a business.
Maybe you started with one-on-one clients and quickly filled your calendar. Maybe you launched a course or a group program and have impacted dozens, hundreds, or even thousands of lives. Maybe you've had a wildly successful live launch or two.
You have an offer that gets real results. Clients who love your work. A business that, at its core, is solid.
But then came the part they don’t talk about.
The part where sales don’t just constantly roll in automatically even after you've got the street cred that you're great at what you do.
The part where you realize that having a phenomenal offer and getting people to buy it are two very different skill sets – and that selling it over and over again without burning yourself out is its own challenge.
So you did what most smart entrepreneurs do:
You tested launches.
Big energy, big effort, big results – until the revenue dropped back to zero, and you had to start the cycle all over again.
You created more Content.
A lot of it. Value-packed, informative, insightful – yet somehow, even your best posts haven't consistently lead to sales.
You optimized your offer.
You tested bonuses, tweaked messaging, created new offers to keep your audience engaged... yet some months, it still felt like the results were unpredictable.
Maybe you even tried running ads.
But without a system to turn leads into buyers, the numbers didn’t work the way you expected (by which I mean it might've felt like lighting money on fire).
Meanwhile, you watched other people – some of whom weren’t even as experienced as you – sell their offers consistently. And you started wondering:
Which brings us to this:
You don’t have a sales problem.
We love identifying a problem because then there's a clear solution. And we already know your business is proven. People want what you offer.
You're not missing a single darn thing (you always have everything you need right in front of you!) – it’s just time to put a structured, scalable way to sell it that doesn’t rely on you showing up every day.
Which is exactly what we’re about to fix.
You’re bringing in clients. Your offer works. You know how to sell.
But when you look at your business...
One month, you’re celebrating multiple high ticket sales. The next, you’re wondering where the momentum went. You’ve proven that your offer is valuable – but you also know you could be selling (and earning) a lot more than you currently are.
The real question isn’t if you can sell.
It’s how consistently you can sell – and whether your business can grow without requiring you to always be in sales mode.
Because if every sale requires you to show up, post, promote, or personally walk someone through the decision-making process…
You don’t have a business that can scale...
(which is a word that's tossed around nonchalantly as my doggo's ball – but actual scaling requires growth without using more resources, including your time and energy...)
And that’s the difference between a business that sells… and a business that has an automated, evergreen sales system.
A sales system is what takes selling from effort-heavy and inconsistent to structured, scalable, and predictable.
It’s the difference between:
Having people buy when they feel like it vs. having an intentional pathway that moves them toward a buying decision
Relying on engagement spikes vs. knowing exactly how and when sales will come in
Manually warming up every lead vs. having a funnel that pre-sells your offer for you
If you’ve ever looked into “evergreen funnels” before, you’ve probably seen the same advice over and over again:
Set up a webinar funnel or 5-day challenge and throw ads at it.
(Sure, if it's 2017.)
Use countdown timers and fake urgency to force the sale.
(NOT the vibe.)
Automate everything, disappear, and wait for the money to roll in.
(To quote Cher, as if!)
And if that doesn’t feel right? You’re not wrong.
Because none of that is what actually makes a funnel work.
What makes a funnel work is an intentionally crafted experience that uses the Invisible Sales Triggers to build trust – combined with the right systems to turn leads into sales.
Bro marketers everywhere beware: we're building a different type of funnel.
And unlike the traditional evergreen funnel model, this isn’t about creating fake AF scarcity and urgency that pushes people to the sale in a way that uses manipulation to make a sale as quickly as humanly possible.
Instead, we're using a Value Add Funnel – powered by a Conversion Engine – to... well, add value!
Because here's my Roman Empire (well, one of them anyway):
When a person with integrity builds a Conversion Engine that is designed for humans, your sales system will have integrity.
Simple as that – because we love a "yes, and!" moment. So...
Yes, it’s automated – and it still creates an incredible human experience
Yes, it sells on autopilot – and it’s built for long-term revenue and profit, not just quick wins
Yes, it gives you freedom – and it’s designed to keep you connected with your business as you grow, not remove the heart or soul of it
Brings in highly motivated, investment-ready leads daily — so every sales conversation starts with a buyer who already sees the value of your offer.
Pays for its own lead generation — so your business is always growing profitably, instead of pouring money into ads or time into manual outreach.
Sells your high-ticket offer on autopilot — without requiring you to constantly push, pitch, or prove yourself.
Frees up your time and energy — so you can focus on delivering an exceptional client experience, creating next-level offers, or simply stepping back without losing revenue.
Whether you realize it or not – you already have a sales funnel (how intentional or effective it is... that's another story!). But what we’re building inside The Evergreen Expert isn’t your average funnel: it’s a Conversion Engine. What's the difference?
A Conversion Engine is a highly strategic, fully optimized system designed to detonate demand, nurture high-intent buyers, and create natural ascension points into your high-ticket offer.
Unlike traditional funnels, which often have a single entry and exit point, your Conversion Engine is built for longevity, scalability, and sustained sales growth – so it keeps working for you long after it’s built.
And here’s the best part:
60 days from now, you can have your Conversion Engine fully built and running – selling your high-ticket offer automagically.
With an additional 30 days for fine-tuning, optimization, and automation, your evergreen system can be fully functional in just 90 days.
But while I may have spent years building funnels for my agency clients and feel super comfy with all the techy moving pieces... I'm guessing you probably have not ;) So I've built The Evergreen Expert to also give you a fully guided execution plan – so you're getting a project management system disguised as a sales accelerator, designed to keep you on track and remove the guesswork of getting your automated sales system built, tested, validated, and profitable.
Inside, we’ll build your Conversion Engine from the ground up – so that every single piece is working together to:
Attract and qualify high-intent leads
Deepen trust through strategic, nurture-based selling
Convert premium buyers with ease and alignment
Grow sustainably without exhausting yourself in the process
And we’ll do it step-by-step, inside a structured build-out process, with intentional steps at the end to optimize and automate.
What makes a Conversion Engine different from a traditional evergreen funnel? It’s designed for continuous growth, retention, and long-term sales – not just one input and one output.
Every successful evergreen sales system needs three key components:
And at the heart of it all is a sustainably-built sales system, so that when you’re ready to grow or scale, you can simply increase traffic and let your system do the heavy lifting.
Your comprehensive resource for building my high converting, automated "Value Add Funnel"
Part 1
Your funnel’s success starts with attracting the right leads who are already primed to invest. You’ll craft strategic entry points that qualify leads from the first interaction, ensuring you’re filling your funnel with high-intent buyers while making it easy for someone to say yes while seamlessly guiding them toward your high ticket offer.
KEY TAKEAWAYS:
Create a high-performing Hand Raiser that attracts investment-ready buyers
Design a low ticket Signature Sampler™ that pre-qualifies and pays for lead generation
Optimize your first funnel touchpoints for maximum conversions
Part 2
The most overlooked and crucial part of a funnel that strategically moves leads toward a buying decision. You'll craft automated, conversion-driven email sequences that builds trust, overcomes objections, and creates urgency without manipulative tactics (I'll give you the copy templates!). By the end, you’ll have a system that nurtures leads while you focus on serving.
KEY TAKEAWAYS:
Help potential buyers feel seen, heard, and understood in their experience
Move users seamlessly through one part of your funnel to the next so you can start making sales on autopilot
Help your audience feel safe (and excited!) to buy from you
Part 3
Literally the name of the funnel, the Value Add part of your sales system is the pièce de résistance! I don't want you to build a funnel funnel that feels like a like cold, robotic sales machine – but rather, a value-driven experience that deepens human connection while using the Invisible Sales Triggers to do the heavy lifting of naturally leads buyers to saying “yes.”
KEY TAKEAWAYS:
Craft messaging that shifts perspectives and creates desire naturally
Help your audience understand their experience and the values around your offer
Leverage a conversion event (either a masterclass or private podcast – I'll give the structure for both) to drive trust, connection, and conversion
Part 4
Your high-converting funnel should be able to make you sales today, tomorrow, and next year so you can grow or scale sustainably with your lifestyle desires at the forefront. I'll help you optimize your evergreen system for long-term success, ensuring your funnel grows with your business and continues to generate predictable revenue (so you know that if you do X, you'll get Y in return) while freeing up your time and energy.
KEY TAKEAWAYS:
Integrate simple traffic strategies to scale your funnel wisely but profitably
Maintain a human-first approach while automating key touchpoints
Use data-driven AND intuition-driven decisions to improve conversions long-term
Bonus #1
Consider this your "funnel in a box!" The Daily Sales Engine Toolkit is packed with plug-and-play resources specifically designed for your Value Add Funnel so you can implement quickly and effectively. Inside, you’ll find email sequences, website templates, funnel resources, and tech guides that I've adapted from my own high converting resources. Save countless hours of trial and error with proven assets that are designed to increase conversions, nurture leads effectively, and turn casual interest into sales.
Copy-and-paste email sequences so you never have to stare at a blank page or blinking cursor again
Custom website and sales page templates optimized for conversions (no more guesswork!)
Funnel resource guides and walkthroughs so you always know what’s next
Calculators, tracking sheets, and tech guides for seamless implementation, even if you’re not "techy"
Bonus #2
A high-converting funnel can feel like a Herculean task – but it's 100% possible to build it with intention, structure, and a clear execution plan. That’s why I’ve created a step-by-step project management system that keeps you on track from start to finish, ensuring your funnel gets built, optimized, and launched on time!
Custom funnel checklists covering every step of your Value Add Funnel build
Time allocation guides so you know exactly how long each phase should take
Bonus #3
If you’re planning to use a masterclass as your Value Add Freebie, this course provides what you need to build a masterclass that actually converts. Instead of running a webinar that oversells (and feels gross) or under-positions the value of what you have to offer, you’ll get access to tested, high-converting strategies for delivering an engaging, trust-building training. This training can be run live if you prefer, but will be designed to convert on replay!
Includes fully customizable slide decks, Canva templates, and presentation scripts to make putting your masterclass together super simple
How to craft a conversion-driven training session that adds value without overwhelming your audience
The Invisible Sales Triggers and Conversion Anchors that makes saying YES to your offer feel natural and like the logical next step
Bonus #4
For those who prefer a private podcast as their Value Add Freebie, this course walks you through the entire setup process and strategy of one of the hottest conversion tools currently on the market. Learn how to craft episodes that build trust and authority in a way that's super compelling, create a narrative that leads to conversions, and deliver value that feels natural and engaging. This is hands down one of the most compelling types of conversion events on the market right now, and is unmatched in selling high ticket!
Includes tech walkthroughs, episode outlines, and optimization strategies so you'll know exactly how to structure and setup your private pod
How to structure your episodes for maximum value, impact, and engagement
Best practices for delivering value and helping your audience feel deeply seen while positioning your offer as the next step
Bonus #5
Totally optional – but paid traffic can be a powerful tool for scaling your funnel and increasing lead flow (I should know... I've been running ads since 2016 for myself and agency clients with 5-20+ ROAS!). This training covers how to set up evergreen ads for any budget (starting at even just $5-10 per day), ensuring that you’re bringing in high quality leads without lighting your money on fire.
Bonus #6
I know you’re busy. That’s why I’ve created a private podcast version of The Evergreen Expert so you can listen on the go! Whether you’re commuting, working out, or just need to absorb the content at your own pace, this audio version makes learning easy and accessible. Replays of weekly coaching sessions will also be included for extra insights to help you build your evergreen funnel.
done-for-you setup
Instead of spending time building the funnel yourself, my team will handle the entire tech setup for you so you can focus on strategy and execution without worrying about making all the pieces work together. Provide us with the copy (we give you templates!) and your branding, and we'll take care of the rest!
All of your web pages built, including your Hand Raiser freebie, Entry Point Offer upsell page, Entry Point Offer confirmation/VSL page, Value Add Freebie opt-in page, and Value Add Freebie delivery page (for masterclass option)
Email sequences set up and automated: Hand Raiser + Entry Point Offer welcome sequence, Value Add sequence, and nurture emails to keep leads engaged
Fully automated tech integration so every funnel asset is set up to work together seamlessly, ensuring a frictionless experience for leads from the moment they enter your ecosystem to the moment they convert!
And don't worry – we've worked on basically every web, email, and tech platform: Showit, Wordpress, Kartra, Kajabi, High Level, Systeme.io, Kit, MailerLite, ActiveCampaign, Flodesk, Teachable, Thinkific, ClickFunnels, ThriveCart, SamCart, and on and on the list goes! Somewhere else? That's okay, we speak fluent tech and can make it work!
Strategic oversight
Receive a detailed, customized review of your funnel map from myself or one of the Visionaries team members with insights on how to optimize for maximum conversions. Having our eyes on your funnel gives you direct insight that stems from years of experience building million dollar sales systems.
Uncover hidden opportunities to increase conversions and maximize revenue without adding extra work
Get tailored recommendations on messaging, positioning, and user experience to ensure your funnel feels seamless and high-converting
And for this special LIVE introductory round...
From Feb 24 - May 29
When you're building an evergreen sales system, having the support and strategic guidance from someone who's done this across industries is incredibly beneficial, and for this live round only, you’ll have direct access to 12 weekly live Zoom calls.
These calls are structured to provide personalized coaching and answer your biggest questions. Whether you need feedback on messaging, funnel structure, optimization strategies, or even ad strategy (which is totally optional – but my agency also did DFY ad management, so I'm a great resource if you're considering it!) you’ll have real-time support to keep you moving forward.
From Feb 24 - May 29
Get additional support, ask questions, and receive feedback from both myself and other members who are working toward the same goal. This is a space for collaboration, troubleshooting, and sharing wins to stay on track and make faster progress while surrounded by people who are doing the same.
Get direct support from me on Tuesdays and Thursdays in the community – plus access to peer support any time!
Stay focused with a community housed off of social media (on the Circle platform) where you can network, connect, and grow together
This live round is designed to give you the structure, support, and expert guidance to build your evergreen sales system step by step—without feeling rushed or left behind. Each week, a new module will drop at the beginning of the week, followed by a live Q&A session at the end of the week to answer your questions, troubleshoot challenges, and help you keep momentum.
But here’s the thing: this is NOT about “keeping up” in a rigid, linear way. While we’ll follow a structured progression, you’re free to move at your own pace. Whether you’re building in real time or taking extra time to implement, you’ll have full access to the live coaching and community support to get help whenever you need it.
📌 Week of Feb 24 – Building Your Evergreen Ecosystem → Setting the foundation for a high-converting evergreen system that aligns with your goals
📌 Week of Mar 3 – Mapping Your Evergreen Funnel → Structuring every step to ensure a seamless, high-intent buyer journey
📌 Week of Mar 10 – Hand Raiser Freebie → Creating a lead magnet that pre-qualifies investment-ready leads
📌 Week of Mar 17 – Entry Point LTO, Bump, OTO → Designing a low-ticket offer that gets buyers engaged (and pays for lead gen!)
📌 Week of Mar 24 – Value Add Freebie → Masterclass or private podcast? Building your high-converting conversion event
📌 Week of Mar 31 – All Things Nurture Copy → Crafting email sequences that build trust and move buyers seamlessly through your funnel
📌 Week of Apr 7 – Tech White Glove Test + Promo Assets → Connecting all the moving pieces for a frictionless launch (VIPs have a light week this week!)
📌 Week of Apr 14 – Launch Week! → Putting everything live and executing your promo plan with confidence
⏳ Week of Apr 21 – Catch-up & Rest Week (No new content, just space to implement and refine!)
📌 Week of Apr 28 – Gathering Metrics + Feedback → Tracking key data points to assess performance and fine-tune your funnel
📌 Week of May 5 – Optimizing Your Evergreen Assets → Small tweaks for big wins—how to refine and improve based on real data
📌 Week of May 12 – Evergreen Ads Basics → Optional, but powerful: how to use paid traffic to scale your funnel profitably
📌 Week of May 19 – Scaling Your Evergreen Funnel → Long-term growth strategies to ensure consistent, predictable sales
📌 Through May 29 – Final Wrap-Up + Community Access → Stay connected, ask final questions, and solidify your evergreen system
With full live support, expert feedback, and a collaborative community, you’ll have everything you need to build a scalable, high-integrity evergreen system that works for you.
You’re already running a business, serving clients, and keeping all the balls (personally and professionally) in the air – so the last thing you need is another time-intensive project pulling you away from what’s working.
That’s exactly why The Evergreen Expert is built differently.
Instead of adding more to your plate, this program is designed to remove the most time-consuming parts of selling—so your business grows without demanding more from you.
With streamlined, step-by-step implementation, you’re building as you go, not stockpiling work for later. Every piece is designed to fit into the time you do have, without taking over your schedule.
By the time we’re done, your business won’t just be running smoother—it will be selling for you, giving you back the time and energy you’d otherwise spend chasing leads, keeping up with content, or launching on repeat.
Because a truly scalable business isn’t about working harder—it’s about working smarter.
And most importantly?
...without worrying about where your next sale is coming from.
More to the point, I’m someone who knows what it’s like to dream big while craving more freedom in your business and life. I also know how frustrating it can feel when scaling means sacrificing the very freedom you set out to create.
When I transitioned from running a brick-and-mortar business to building a thriving online brand, I was shocked to see how traditional evergreen funnels are often built with high-pressure tactics, false scarcity, and strategies that don’t actually serve the business owners using them.
I’ve also seen too many people try to automate a sales system before they even know if their offer is worth selling—only to end up frustrated, out thousands of dollars, and convinced evergreen “doesn’t work.”
I refuse to let that happen to you – and I refuse to show anyone how to build a sales system that functions on manipulation.
I’ve spent the past 20+ years building, growing and scaling businesses across industries – and for last few years, I've helped entrepreneurs create sustainable, high-revenue sales systems that align with their values and lifestyles.
I’ve built million-dollar funnels for clients. I’ve helped businesses optimize their offers for high ticket sales. And I’ve personally created sales systems that have generated thousands of buyers (sometimes with thousands of sales in a single month) – all while posting on social media less than 10 times in an entire year.
But here’s what matters most:
That’s why The Evergreen Expert is built differently. It’s for business owners who have a validated high ticket offer and want to stop relying on launch cycles or social media for sales, to stop feeling like they have to chase leads, and start selling daily with a sales system designed to make their business work for them.
I believe in building a business that fits your vision for your life – not one that demands so much of your time, energy, and effort go into marketing and sales to get more revenue coming through the door.
So if you’re ready to create an evergreen sales system that is strategic, scalable, and packed with integrity, I’m ready to show you exactly how to do it.
You already have a proven high ticket offer that has sold and is validated (or if this is new, you've sold high ticket a ton before and clearly understand the assignment) and delivers real transformation to your clients
You want a streamlined, automated system that pays you to generate leads while selling your premium offers
You’re tired of live launching, spending loads of time on social media or in the DMs, and having a mostly manual sales process and want daily sales potential and more sustainable business practices
You want a customizable, ethical approach to evergreen sales that aligns with your business, values, and lifestyle goals
You’re open to learning, testing, and optimizing – because evergreen isn’t a set-it-and-forget-it strategy, but when you nurture it strategically, it’s a system that grows with and works for you
You’re willing to implement and take action, knowing that this is a long-term growth strategy that leads to true freedom
You haven’t sold your high-ticket offer yet – this program is NOT for first-time course creators or coaches testing an unvalidated offer
You’re looking for a quick fix or overnight success – because evergreen sales systems work, but they require strategy, setup, and refinement to reach their full potential
You’re not willing to test, tweak, or optimize based on data – because evergreen success comes from iteration, not just automation
You don’t want to create an experience - and value-driven sales process, as this process is about building trust, delivering value, and attracting premium buyers naturally
You’re resistant to tech and systems and want everything done 100% manually because you're (understandably) concerned about losing the human experience (which won't happen when you built it this way 😉)
You prefer high-pressure, scarcity-driven marketing tactics *HARD PASS FROM US* – this is a high-integrity, service-first approach that attracts willing, ready buyers without manipulation, false urgency, or icky sales tactics.
Standard enrollment
12 months access to the entire The Evergreen Expert curriculum
Daily Sales Engine Toolkit with templates, email sequences, and resources
High Impact Masterclasses course
Private Podcast Jumpstart course
Evergreen ads training
Funnel tech setup including web pages, email sequences, and automations
Personalized Funnel Map video review
Live round only: Expert support for 3 months
Live round only: Exclusive community for 3 months
In the USA and need an extended payment plan via Klarna or Afterpay? Click here!
VIP enrollment
12 months access to the entire The Evergreen Expert curriculum
Daily Sales Engine Toolkit with templates, email sequences, and resources
High Impact Masterclasses course
Private Podcast Jumpstart course
Evergreen ads training
Funnel tech setup including web pages, email sequences, and automations
Personalized Funnel Map video review
Live round only: Expert support for 3 months
Live round only: Exclusive community for 3 months
In the USA and need a payment plan via Klarna or Afterpay? Click here!
The Evergreen Expert is included inside of the Incubator membership and Propelle